Is it possible to generate website traffic without a marketing budget? There’s a reason traffic volume is paramount to inbound marketers. It tells the success of any marketing campaign. Marketing is the process of creating brand awareness that attracts and acquires your target customers. The success of marketing campaigns can be measured by the volume …
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When you put money into Facebook ads, chances are you already know of the opportunities inherent on the platform. But what if you don’t get the results that you expected? It could be that you are not optimizing your Facebook ads as you ought to. Facebook is high on the list of social media platforms …
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What are the pros and cons of hiring a digital marketing agency instead of an in-house employee? Should we hire a digital marketing agency or an in-house employee? These are common questions often asked by newcomers to the world of digital marketing. Digital marketing has taken top rung in today’s business clime. Businesses are looking …
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Every business has at least a competitor. In fact, you can think of an industry as a collection of businesses competing for a higher share of the market. So, whether you are the first in your industry or the latest market entrant, you will always have competitors. Knowing that you have competitors, one of your …
Tracking website traffic is one of the most important things to do after launching a website. It allows you to assess information about your website visitors such as who they are, where they are and what they do on your site. As of 2018, the world had almost 1.9 billion websites online. It’s now 1.74 …
It’s 2020 and there’s no doubt your SEO company plays an important role in the success of your business. Well, that’s in an ideal situation where your company is run by professionals who have your business interest at heart. Unfortunately, though, this is not always the case. Not all SEO companies are run by professionals …
Most businesses always get to this point where they realize the need for internet marketing but not sure whether to hire an internet marketing company or employ an in-house digital marketer (or a team of digital marketers). If you are at that crossroad in your business, then you are reading the right content. It’s 2020 …
Why is there such a high demand for digital marketing services? Why is digital marketing suddenly so popular? Is it because it’s easier to execute when compared to traditional advertising? Or perhaps because it’s more fun? Or cheaper? Could it be because it’s a completely new form of marketing? Or maybe, just maybe because it …
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