Know that you’re already thinking in the right direction if you’re wondering how to get website traffic from Facebook.
With over 2 billion active users around the world, Facebook is a goldmine of potential traffic for your website. The fact that it is mostly free makes it even better.
While organic traffic takes first place in SEO practice, social media is also a great resource for increasing your website traffic. Studies have shown that Facebook generates more website traffic than other equally popular social media networks.
On the other hand, traffic is the primary objective of every website that appears on the internet. No matter what your website is about, if there are no visitors coming to it, the purpose has been defeated.
In this article, Seomarketingmap.com is going to show you how to get website traffic from Facebook.
How to Increase Website Traffic Using Facebook
Although there’s no number for how much traffic your website should be getting, but knowing how to constantly generate website traffic is very important for the growth of your website. There are a number of Facebook tools that have been around for a while which you can put to good use to generate more traffic for your website.
In a bit, we’re going to talk about how to increase website traffic using Facebook. You can use any or all of the 5 Facebook tools listed below to increase your website traffic.
- Facebook Group
- Facebook Page
- Facebook Buttons
- Facebook Contests
- Facebook Promotion
We’ll now go on to discuss each of these tools and how to utilize them to get more traffic for your website.
1. Facebook Group
A lot of website owners often wonder how to get traffic from Facebook groups. Whether you create your own Facebook group or you join other existing groups, you can use Facebook groups to position your website to gain more traffic.
Facebook group is a very powerful tool for marketing your website because it is highly targeted. Mostly, Facebook groups are made up of people who share a common interest. When you join a Facebook group, you will often observe that group members are asking a lot of questions in need of answers. Now, answering the questions relating to your expertise, product or services can let you share one or two helpful links to your website.
You can also study FAQs in the groups to gain insight on what new contents to create for your website visitors.
Below is a simple guide on how to create a Facebook group.
To create a Facebook group:
- Visit https://facebook.com/groups
- Click on “Create Group” on the top left side panel
- Proceed to fill out the form and click “Create” to complete
2. Facebook Page
Facebook page is a public profile of a business, brand or celebrity. Facebook pages do not gain friends but fans which are people who like the page.
You can use a Facebook page to promote your business, product or service. In the case of a website, you can also utilize a Facebook page to generate more traffic for your website.
To begin, you will need to create a Facebook account, after which you can setup your Facebook page. Once you’ve set up your page, you can customize it and move on to publish engaging contents to attract visitors to it and then to your website.
Below is how to set up a Facebook page after you have created a Facebook account.
To create a Facebook Page:
- Visit https://www.facebook.com/pages
- Click on “Create Page” on the top right corner
- Click on the type of Facebook page you want to create
- Proceed to enter the name of your page and complete the process
3. Facebook Buttons
Facebook button is one of the easiest Facebook tools to increase your website traffic. This involves installing social plugins that allows you to auto-publish your website contents to Facebook. Some plugins will also have share buttons which will allow your website visitors share your contents with their friends on Facebook.
Facebook buttons include:
- Facebook Like
The Facebook Like button lets your visitors quickly like your page, posts or updates on Facebook. A Facebook like can be likened to a recommendation to friends.
- Facebook Share
The Facebook Share button lets your visitors add a personal text to your website link they wish to share before sharing to their friends on Facebook.
- Facebook Follow
The Facebook Follow button lets your visitors subscribe to receive future updates from you on Facebook.
- Social Link Bar
The Social Link Bar lets your visitors connect with your social media channels, e.g Facebook, Twitter, Instagram, YouTube etc.
4. Facebook Contests
Facebook contest is another effective tool you can use to increase website traffic using Facebook.Facebook Contests lets you create easy tasks for your fans to complete and the winner earns a prize. An advantage of Facebook Contest is that it creates a buzz around your website and gets your website visitors and fans to engage more with contents on your website.
Below is a guide on how to create a Facebook contest.
To create a Facebook Contest:
- Visit https://www.facebook.com/my.contests
- Click on “Get Started” on the top left panel
- Click on “Get Started Free”
- Proceed to fill out the details of your contest and publish
5. Facebook Promotion
Another option on how to increase Website Traffic using Facebook promotion. This involves advertising your page on Facebook. While the other options discussed above are mostly free, Facebook Promotion involves paid ad campaigns to a select set of people. Facebook Promotion allows you to set your ad preferences to reach people of a particular age bracket, location and gender.
Below is a simple guide on how to use Facebook to promote your page.
- Navigate to your page e.g https://www.facebook.com/writersembassy
- Click on “Get more website visitors” or option you like
- Proceed to complete the process by making payment
Although social signals from social media such as Facebook does not directly influence ranking on search engine result pages, it plays an important role in helping your website’s visibility.
So yes, there is an indirect correlation between a website’s social signals and it’s ranking on SERPs.
We hope you’ve found this article on how to get website traffic from Facebook very helpful.