The digital marketing scene is ever-changing and so it’s important to be up-to-date with latest data and statistics, especially in relation to your business niche.
Digital marketing is broad, so is the data involved. Digital marketing is the umbrella term under which you would find social media marketing, pay per click, content marketing, email marketing, SEO and more. To put these statistics in proper perspective, we would group them using these components of digital marketing:
- Social Media Statistics
- SEO statistics
- Paid Ads Statistics
- Content Marketing Statistics
- Email Marketing Statistics
- Digital Marketing Fun Facts
Social Media Marketing Statistics
Social media is a widely used platform for both businesses and individuals. While it’s originally designed to be a platform for socialization, people also use it for entertainment and news/information consumption.
Its growth in usage has resulted in more businesses using it for marketing. In fact, it has grown to be one of the primary channels of marketing since the last 20 years.
Here are some social media statistics you should know about:
- There are 3.2 billion people using social media worldwide. That is 42% of the entire world population. (Emarsys)
- 366 million new users came on social media in the last one year. That is more than one million join different social media platforms every day (Hootsuite)
- 68% of Americans are on Facebook (Pew Research Centre)
- Majority of Facebook users go online about eight times in a day (SmartInsights)
- Facebook Ads with images have 75% – 90% chance of being more effective (Consumer Acquisition)
- 71% of customers who have experienced a good social media service from a business are likely going to recommend the business to others around them (Ambassador)
- 83% of the people who tweeted at a company and got a response from them felt better about the company and have a high likelihood of doing business with them (Twitter)
- Wednesdays 9am and Fridays 9am are the best times to post on Twitter. The days with most engagements are Tuesday and Wednesday, while Saturday gets the least engagement (Sprout Social)
- There are more male than female users on Youtube. The ratio is 45% women to 55% men (org)
- 80% of brands on social media believe they deliver outstanding customer service via social media but only 8% of their customers agree (Smart Insights)
All of these social media statistics reflect the state of doing business on social media and where it might be going. Use these statistics to your advantage so you can understand how social media affects your business, and how you can effectively use it to your advantage.
Latest SEO Statistics
The importance of search engine optimization (SEO) cannot be overemphasized. The following statistics are reflection of that:
- 96% of mobile search traffic goes to Google (Jody Nimetz Co.)
- 50% of queries on search engines are four words and above (IMPACT)
- Adding a video to a blog post boosts organic traffic from search engines by 157% (Search Engine People)
- Almost 50% of pages on the first page of Google use HTTPS encryption (Searchmetrics)
- 78% of mobile searches that are location-based lead to purchase offline (Junto)
- 61% marketers say growing their organic presence and improving SEO make up their top inbound marketing strategy (Hubspot)
- You can boost monthly organic search views of optimized old posts by an average of 106% (Hubspot)
- Clickthrough rates for long-tail keywords on organic search engine result page (SERP) are higher compared to generic keywords by 3 to 5% (Smart Insights)
- 70-80% of users on search engine only focus on organic results as against paid ads (MarTech)
- More than 51% of smartphone users have found a new product or company while carrying out a search on their phone (Google)
All these statistics point to the fact that SEO is one of the most effective approach to digital marketing. Get it right and you might not have to spend so much on customer acquisition.
Paid Ads Statistics
Whether search engine marketing or display ads, paid advertising is still an integral part of digital marketing. These statistics will give you better perspectives to its effectiveness and the various advertising tactics working for businesses today.
- 83% of people who want to filter out unpleasant ads admitted that they realized not all ads are bad and that they can be useful (Hubspot)
- Desktop and mobile ads both deliver branding effectiveness, but mobile ads are more effective (Com Score)
- Advertisers and marketers are allocating 51% of their budget into mobile ads (Impact)
- 63% of respondents said they’d click on a Google ad (Search Engine Land)
- Pay Per Click (PPC) ads perform better when used in combination with SEO tactics (New Media Campaigns)
- 65% of people who do not currently advertise with videos say they’d start in 2018 (Hubspot)
- Spending on digital advertising, including desktops and mobile devices, is the fastest-growing segment of advertising (Statista)
- Two-thirds of people can remember a specific brand they saw its advert on mobile in the last week (Business Wire)
- Internet advertising is on set to be worth $247 billion globally in 2020 (Statista)
- Paid ads have resulted in 11.38% clickthrough rate on Google (Blue Corona)
Content Marketing Statistics
The whole idea behind content marketing is to share relevant content (in different forms) to your target audience with the aim of educating them about your products, services, brand and expertise. It’s a subtle and highly effective form of marketing. Here are some interesting statistics revealing what’s working and what’s not in the world of content marketing.
- 32% of marketers reveal that visual images are the most important content form for their brand (Hubspot)
- Content marketing, though free, gets more leads more than paid search advertising, up to 300% (Content Marketing Institute)
- 72% of Marketers revealed that a major factor that contributed to their success in 2018 was having a good content strategy (B2B Content Marketing)
- Marketers who make blogging a priority have up to 13x higher chance of seeing positive return on investment (ROI) (Hubspot)
- 17% of marketers say they plan to add podcasting to their marketing effort by 2019 (Hubspot)
- Of all social media platforms, LinkedIn is the most effective for securing audience engagement and content delivery (LinkedIn)
- Over 70.5 million new blog posts are posted every month on WordPress alone, with 52 million comments (WordPress)
- 36% of internet users say they prefer list-based headlines (listicles) (IMPACT)
- By the end of 2020, more than 31 million people in US will be able to refer to themselves as bloggers (Quoracreative)
- Making reference to statistics in blog posts improves readers and consumers’ trust (Forbes)
Apparently, content was, is and will always be king.
Email Marketing Statistics
One effective way to gradually nurture leads to customers is via email marketing. It remains the most effective way for you to build some connection and lasting relationships with your customers.
Check out these statistics to see how effective this form of digital marketing is and how businesses are leveraging it to maximize ROI and build relationship with (potential) customers. Also, see what’s working among marketers and what to avoid.
- Construction, arts & entertainment, real estate, legal & government, human resources have record of the highest email clickthrough and open rates (Hubspot)
- 60% of marketers who used at least an emoji in the subject line of their email had a higher open rate than those that did not (Forbes)
- 91% of shoppers will like to hear from businesses they transact with via mail (Sleeknote)
- Email recipients are 75% more likely to open emails from segmented campaigns than the ones not segmented (MailChimp)
- About 49% of businesses make use of a form of email automation (Emailmonday)
- 78% of customers have unsubscribed from email lists because they felt a brand was sending them too many emails (Disruptive Advertising)
- Emails that do not display correctly on mobile may be deleted in about three seconds (Campaign Monitor)
- Advertising and marketing companies’ email open rate is the lowest (Hubspot)
- Marketers who send out mails on Tuesdays have the highest open rates (Wordstream)
- About half of marketers say they sometimes run test on multiple subject lines for best performance (MarketingProfs)
There you have it. Apparently, these are not all the digital marketing statistics there are. Just a collection of the crucial ones across the various digital marketing channels and platforms.
Hopefully, you’d be working with the data present in these statistics to improve your digital marketing effort in 2020. That’s the whole essence of data – using it to make better decisions that’d positively affect your business.