Every industry player gets a fair share of competitors they are constantly battling with for the top. If you’re serious about staying ahead of the competition or at least staying relevant in your industry, you want to spy on your competitors’ time and again.
As a business, one of the best ways you can measure your success is to compare the amount of traffic that your website is generating against those of your competition.
Checking and tracking your competitors’ website traffic gives you valuable insights on how to improve your website and attract more traffic.
This is where website traffic checking tools come in handy.
10 Free Tools to Check Your Competitor’s Website Traffic
We’re going to be looking at the top 10 free tools to check other people’s website traffic. Most likely your competitor’s website traffic. This can prove helpful if you need to independently verify a website’s traffic volume before advertising with them.
1. Website Traffic Checker
Website traffic checker allows you to enter the URL of any website to check how many people visit the site on a monthly basis. Also, you can view the average page views by a visitor and the overall bounce rate of the website.
Website traffic checker can help you in 3 ways. It can tell you:
- How many people visit your competitors website
- How visitors behave when they visit your site or your competitors’ sites
- If the average user looks at more pages on your competitors’ website compared to yours
2. SEMrush
Semrush gives you a comprehensive analysis of any website’s traffic. It allows you to compare traffic data of up to 200 URLs side by side.
An overview of Traffic data SEMRush can sort for you:
- Number of page visits, unique visitors, and engagement patterns
- Traffic sources such as direct, organic, referral, social, or paid
- Countries of origin of traffic
- Competitors’ compaSerpstat
3. Serpstat
Serpstat is another free website checker with which you can check the website traffic of any website.
Serpstat provides a comprehensive overview of the following traffic stats :
- Total visibility
- Monthly search engine traffic
- Number of organic keywords the domain ranks in the top 100
- Any running paid traffic campaign
4. Thehot
Thehot’s free website checker tool allows you to compare traffic data of up to 20 websites all at once.
It provides a simple overview of the following traffic data:
- Organic traffic volume
- Adword traffic volume
- Organic cost
- Keyword count
- Rank etc.
5. Similarweb
Similarweb is one of the most accurate website traffic checkers out there. Although it has a premium version, its freemium version has a lot to offer.
It provides information on the number of website visitors, traffic sources, and countries of origin.
An overview of Similarweb’s traffic data includes:
- Total visits from desktop and mobile web in the last 6 months
- Traffic sources
- Traffic ranking by country
- Average visit duration
- Page per visit
- Bounce rate
6. SiteWorth Traffic
SiteWorth traffic is one of the most simple open-source website traffic checker tools on the web.
As a business owner, if you’re trying to compare how much money your competitors are making from ads against yours, SiteWorth Traffic is the tool to use.
Not only does it provide information on how much revenue any website generates from advertisements, but it also serves up some useful traffic data.
An overview of SiteWorth’s report includes:
- Unique visitors
- Revenue generated from ads
- Unique page views
7. Alexa
Alexa website Analyser provides very valuable information that can help you decipher who your real competitors are.
An Alexa traffic data report will provide information on:
- Referrals
- Traffic sources
- Visitors geography
- Converting keywords
One of the juices features of the Alexa website traffic checker is the audience overlap. This feature provides information on sites that share keywords and visitors with your website. That tells who your real competitors are.
8. StatShow
Statshow is another freemium tool for tracking competitor’s website traffic. All you need to do is enter the URL of any website and it turns up a detailed report of its traffic stats.
An overview of Statshow traffic reports include:
- Daily pageviews
- Daily visitors
- Daily Ads Revenue
- Site age
- Ranking
- Internet reputation rating
- Site owner’s information
9. VisitorsDetective
VisitorsDetective website checker tool is exactly what its name says it is. It detects the number of visitors to any website.
It can help you gain valuable insights about your rival’s traffic sources.
VisitorsDetective can come in as a handy tool for advertisers who may want to check the number of daily visitors of a website before advertising with them. All you need to do is enter the URL of the website and you see the number of daily visitors ranked according to countries.
10. Website IQ
Website IQ free web traffic checker tool gives concise data about how much traffic a website gets.
It provides a daily, weekly, monthly overview of the number of visitors and pages per visit.
Its Pro or Business subscription gives access to more comparative analysis data.
Final Thoughts
Signing up for Google Analytics will grant you access to track all your site traffic data.
However, it becomes useless if you need to check competitor website traffic. That’s where the website traffic checker tools discussed above comes in. Each of them, depending on your needs will help you track your competitor’s traffic. Find out where they come from and why their visitors behave the way they do.